Berta Segura Agulló

CEO | Dmentes Barcelona, Spain
Berta Segura Agulló

Biography

Passionate about contemporary complexities, new generations and futures. Since 2007 she has led the agency DMentes, a strategic consultancy specialising in new generations, innovation processes and futures, where she helps brands, institutions and companies to connect with their clients in an authentic, real way and with a positive social impact.

Sessions

14:55h
Thematic keynote | SMART CITY EXPO

Radiography of the People who will Inhabit the Cities of the Future

Berta Segura Agulló
Berta Segura Agulló Dmentes CEO Speaker
Francesca Tur Serra
Francesca Tur Serra Tendenciastv Futurist and CEO Tendenciastv Speaker

06-11-2024 14:55 06-11-2024 15:15 Europe/Madrid Radiography of the People who will Inhabit the Cities of the Future

We live in complex times that are shaping the course of the cities and people who will inhabit the cities of the future. We propose an inspirational session to find out: What will their families be like? What priorities, fears and struggles will remain? How will they communicate and relate to each other? Where will they work? What will be their main leisure activities? We propose a space for dialogue to reflect on how to make the cities of the future more liveable.

Hall 3 | Congress: Red Room
Wed 6 14:55h - 15:15h Hall 3 | Congress: Red Room Full Congress Pass
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